I'd throw Chilhowie into the conversation of community support. It's nearly impossible to separate the school from the town. The town signs are orange and black, as are the fire trucks, the EMS truck, and police cars. The town's newest park is named, of course, Warrior Park. When groups buy t-shirts unrelated to school, such as a church group, orange and black are the predominant colors. A number of businesses will use the same color scheme on its signage. You can eat at Warrior Island Seafood or eat a Warrior Burger at another restaurant. The warrior head logo, arrowhead, and slanted C are ubiquitous, particularly on yard signs and the family car. An inordinate number of parents will wear Warrior gear year-round as a part of their daily dress. For games, Chilhowie fans are about as enthusiastic as you'll find.
I can understand a business in a two school town (Bluefield VA/WV) not wanting to go all-in for one team. Why choose a business name that could alienate half of your potential customers on Day 1?
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