It has all the pieces to be great, those pieces were just arranged as poorly as possible.
Move the track (to one of the practice fields, behind the stadium, or across the road), move the stands in close, and put a locker room right behind each endzone and it could have been something special
As swvaog mentioned the concourse viewing is something nice, Haysi and Clintwood had a similar feature, I wonder of those setups were considered in design?